How to start a movement in under 3 minutes


Ever wondered why are some movements successful and why others fail?

Why do some leaders become successful while others fade away? Derek Sivers demystifies the process of creating successful movements in this video.

A movement has 3 main components:

1. The Leader: The guy with the new idea.

‘A man with a new idea is a crank, until the idea succeeds’ – Mark Twain

And it is usually true for successful leaders. Just think about it.

What if a half naked skinny man approached you saying that I am going to scare the shit out of the mighty British empire by not harming a single British official, would you not laugh in his face? But Gandhi did it. And today, we believe in his idea.

Would you have believed that a black man would be the world’s most powerful person? Yet, Barack Obama did it. Such is the Audacity of Hope. 😉
Look at any idea that has made it big today and follow its timeline, you would find this to be true.

But that doesn’t mean that just coz people think that you are a cranky, you are destined for big things 😀

2. The First Follower

The first follower is actually a leader in disguise coz he is the one who comes forward and takes a stand in favor of the leader. In a way, the role of the first follower is a lot more important than the leader’s coz he is the one who puts faith in someone else’s idea. And to do that you need exceptional courage.

 

3. The Tipping Point

As more and more people join in, there comes a point when the non-followers start feeling left out and they want to be part of the in-crowd. from here on the movement grows organically and exponentially.

 

This is true for every movement, just take any example and analyze it. From Obama’s ‘Yes we Can’, to Jessica Lal to Anti-Quota movement all of them had the three important phases and it is only after the tipping that the movement gets the all important scale. And Derek Sivers explains it beautifully using an amateur video. Do have a look at it.

 

  • http://sabhlok.myopenid.com/ Sanjeev Sabhlok

    Aditya
    Came across your blog through Indiblogger tags. Nice piece of work. I’ve written on a similar issue here: http://sabhlokcity.com/2010/09/first-follower/
    Look forward to interacting with you.
    Regards
    Sanjeev

  • Sanjeev Sabhlok

    Aditya
    Came across your blog through Indiblogger tags. Nice piece of work. I've written on a similar issue here: http://sabhlokcity.com/2010/09/first-follower/
    Look forward to interacting with you.
    Regards
    Sanjeev