5 lessons Bloggers can Learn from Baba Ramdev

You can love him or hate him but you can’t ignore him. We all have different views on Baba but one thing we can all give Baba credit for is his marketing. He has been extremely successful when it comes to establishing his brand and selling it to the masses. Well, if you dont believe me (which I doubt) you can just search him on any social network and I am sure you will find him buzzing all over.

And as someone once said, “Hate the Crime, not the Criminal”. Lets hate the ideals Baba stands for (Read: 3 Reasons to not support Baba Ramdev) and not Baba himself. Baba may be a leader with questionable policies and credentials but there is no doubt that he knows how to influence people. And I am sure, we the bloggers can learn somethings from him in this regard.

5 Things to learn from Baba:

  1. Stay Focused: Focus is what defines your brand and that is how people will start associating with you. In Baba’s case, ever since his Bharat Swabhiman movement started, he has been talking just about one thing, Bringing back Black money and has a list of 5 steps that he says will achieve this. And so now, people associate him with the movement against Black money.
    Lesson for Bloggers: Be a niche blogger. Choose a niche that interests you and stick to it.
  2. Understand your Audience: It is very important to know your target audience. What do they come to your blog for? Are they getting what they expect from you? Baba understands the people really well. He says what the people want to hear and this is a major reason for his pull. Things like ‘Swadeshi’, ‘Satyagraha’, ‘Foreign companies looting our national wealth’ have an instant connect with the masses. Clever man, isn’t he?
    Lesson for Bloggers: Write for your Readers, Pay attention to their comments and incoming searches. Understand the demographic that visits your blog (take help from analytics tools like Google Analytics etc.). And once you have established the kind of target audience you want, just write for them and dont worry about the rest. As long as you are liked by your audience, you should be just fine. :)
  3. Preparation: Did anyone notice the kind of preparation Baba had done for his fast at Ramlila? A huge Tent for lakhs that had gathered there, provisions of food, drinking water supply, specially designed toilets for everyone. In short, everything was taken care of. All that people had to do was descend on the grounds and start their fast. And I am sure the setup wasn’t easy. The kind of back room planning that must have gone into this whole arrangement is something that we can’t imagine. But it does provide us with a valuable lesson which is ‘It takes a lot of effort to do something big.’
    Lesson for Bloggers: Blogging isn’t easy. It sure does look easy when you look at the pros but it has taken them countless hours sitting in front of their laptops to reach where they are. Invest some time in your blog daily. Work on promoting it, do some article marketing, focus on SEO. In short, Don’t sit and expect results. Make it happen.
  4. Be Open, Reach out and Keep them Hooked: Have you noticed how the media has always loved Baba? It’s primarily coz Baba loves the media too. He has been very open and straight forward to the media right from the beginning. (PS: He owes a lot of his popularity to them). What’s more he has also managed to keep them hooked with constant masala and controversy.
    Lesson for Bloggers:
    Traffic doesn’t come on it own, you need to reach out to people. Join Forums, tell people about your blog. Spread the word around using Social media and once people start visiting your site, keep them hooked with great content served in a user friendly and a well designed blog.
  5. Make it Look Easy and Possible: Baba told us, in fact had us believe that all that we needed to do to fight 60 years of Black Money was agree to his 5 demands and Corruption and Black Money will be solved. Sounds simple isn’t it? That’s the key, Simplicity. Whether you write ‘how-to’ articles or ‘political opinions’ try to make it easy for people to understand what you are trying to say coz, difficult writings will just turn people away.
    Lesson for Bloggers
    : Write easy and simple. Read it from the point of view of an audience before posting, and if you have to make an effort to understand and infer your the post, may be you should make some changes.


  • Mohini Puranik

    Great lessons! Keep it up! I will try to focus on these ! :)

    • Aditya Kumar Nayak

      Glad you liked them :)

  • Alia Dalwai

    I found your post very humorous! Lols!


    • Aditya Kumar Nayak


  • irfan uddin

    Interesting Post with some good logics…..
    and i must say that you have observed the whole episode Baba so well.
    looking ahead for ur upcoming post.

    • Aditya Kumar Nayak

      :) Thanks. You should consider subscribing to the blog. This way it will be easier to follow the new posts. :)

  • irfan uddin

    Interesting Post with some good logics…..
    and i must say that you have observed the whole episode Baba so well.
    looking ahead for ur upcoming post.

  • Niket Gupta

    Pure marketing lessons! That was very well connected dude! Liked your post! :)

    • Aditya Kumar Nayak

      Thanks. Do visit again

  • Shri Ram Ayyangar

    Baba ran away fearing attempt on his life in woman’s attire.
    Lesson for blogger- Do not be afraid of brick-bats, face it and keep writing.

    • Aditya Kumar Nayak

      Nice! Will add that to the next post. “5 Lessons Bloggers can learn from Baba Ramdev’s Mistakes.” 😀 

  • Rajyalakshmi Vathyam

    very informative article! good one. 

    • Aditya Kumar Nayak

      :) Thank You. Hope you like other articles from the blog too

  • Indian Homemaker

    LOL :) WRT – Point 1. Then maybe Baba should have continued teaching yoga?

    • Aditya Kumar Nayak

      Most definitely! 😀

  • Rituparna Mukerji

    Wow … that is great insight, this is the kind of stuff u write on a post it  and stick to ur laptop. Gr8 job. Waiting for the next article.

    • Aditya Kumar Nayak

      😀 Thanks You. Glad you liked it

  • P V Ariel

    Hi Aditya,
    Nice to meet you.
    Very interesting post and no doubt using baba ramdev’s name your traffic flow increases LOL
    I had totally a different opinion about this baba, the media long back brought this out with lot of clear cut evidences whats happening in his establishments and the treatment he meted out to his own employees, this report was in many newspapers in India as well many news magazines brought out this well and clear, especially the Outlook report about his was really revealing, what;s happening in his asharam and his medicine manufacturing units etc is a shameful one to write or say about it, and now this baba is talking against corruption! very funny!
    But you brought out some good tips from this person’s recent activities,
    Well narrated points
    I liked it
    Keep writing keep inform
    Best regards

    • Aditya Kumar Nayak

      😀 Very True. My traffic quadrupled this month 😉

      hmm.. it is kinda of fishy that all of that just vanished from the limelight this time. 

  • prateek agarwal

    Baba has certainly taken a good initiative. He has shaken the the entire framework of Congress. We can surely learn from him about taking the first stand. Well he was brave enough to confront the dirty politics inspite of knowing that he would not be soon subdued. There is a dialogue ” To change the administration you to get into the administration”.

    • Aditya Kumar Nayak

      hmm I feel he was naive enough to think that he could confront the administration and it is this ignorance that gave him so much confidence. But it took just one night to make him realize how the power elite work in India and we all could see Baba’s reaction after that. 

      Running away like a coward, crying in front of the media, hiding behind women is hardly brave.

      • techiemonk

        google any revolution against any government you will find that at first instance everyone took them as too naive !

        Aditya could you explain your notions regarding sense of being brave ??

        • Aditya Kumar Nayak

          It includes someone who does not run away when it is time for action and when his leadership is most required.

        • Aditya Kumar Nayak

          Had he stood on the dais, asked everyone to calm down, court arrest without any drama. That would have been a ‘Satyagraha’. 

          • techiemonk

            Aditya please be little more explanatory i really can’t understand term “court arrest” ??
            As per knowledge available in public no court has issued any warrant for arresting Baba under any offense till date !

            Without any bias i doubt intention of mid night crackdown and I reasonably believe that there could have been extra judicial murder of Ramdev .

          • Aditya Kumar Nayak

            A leader who is scared of death? and he wants to create a revolution. 😀 Good luck following him. 

            Anyways, all that I am saying is that no ‘Satyagrahi’ would run away like that. 

          • techiemonk

            Aditya again i would clear my stand that i don’t follow him or anyone else but i am staunch supporter of principle of equity and justice!

            there is a big difference between suicide and martyrdom !!

          • Aditya Kumar Nayak

            :) Its just a difference of perspective. 

          • techiemonk

            anyways !;) it will be nice following updates at your blog

          • Aditya Kumar Nayak

            Sure! Looking forward to more meaningful interactions with you. 

  • stuti dhyani

    witty and different,for a change 😀

    • Aditya Kumar Nayak

      haha 😀 I’ll take that as a compliment :)

  • techiemonk

    marketing skills and blogging

    makes sense if a person blogs for adsense !

    • Aditya Kumar Nayak

      Well, even for others. Audience is what drives us and comments are like fodder which keeps us going. :)

  • Punit Dubey

    Hmmmm…I guess this post had a disclaimer not to get into politics….so no political comment (Aditya you shouldn’t lose temper Mann 😉

    Well, have some feeling in common with yours, some different too….but I liked the post…. Have been thinking to write something on Baba, Babas and Corruption…may be soon!

    • Aditya Kumar Nayak

      😀 Sure, I try not to. 😀

      You have a nice blog. Subscribed to it and looking forward to your posts. :)

      • Punit Dubey

        Hey Aditya, sorry for a late reply! Glad that you liked my page :)

  • Upasana

    Never thought of it this way…trying to learn from Baba!

    • Aditya Kumar Nayak

      😀 He has a lot to teach us, both from his successes and failures 

  • Vineet Rajan

    A well written post! Must say you have articulated all points really well! 

    • Aditya Kumar Nayak

      :) Thank You and welcome to the blog Vineet

  • Barkha Dhar

    A very thoughtful & articulate post. Keep writing! Here’s my popular video.

  • V

    What is Baba and talk about him is typical plot of the Indira Congress and the corrupt group. They were successful in creating diversion from exposure of the names of those account holders, and the money from those accounts getting National property. These are typical delay tactics for which Indira Congress has expertise of last 63 years. Those owners of these accounts had found enough time to transfer / distribute those amounts in new accounts. It has happened in Bofors – Quatrochi case.

    If you want to prove your open mind or balance thinking then give us why only Hindu Babas and the organizations are getting exposed, shown involved in illegal activities, Temple funds are used by government to help activities of other religions under the name of minority.

    Young educated always fell prey for this well planned plots in India, in Iran, in Chile and in every third world country. I say this because very close encounters with such groups in the respective country. Today these people are repenting for their mistake done in their young age. 

    • Aditya Kumar Nayak

      hmm. Well, If you fell that I will regret my decisions, then thats your call. 

      And why single out 3rd world countries? And no it is not a Hindu issue. Stop communalising everything. The Rich will always have it much easier than the average people. The power elite are called ‘power elite’ for a reason (coz the have power :D)

      And please stop injecting religion into everything. India is changing and moving forward. The youth today dont care about secular, pseudo secular, or any other thing coined by politicos for their gain. 

  • Anonymous

    Hi, good to see your blog & your interest in the nation, politics & issues like corruption. I had been to Freedom Park, Bangalore to support the Anna Hazare team recently. I have shared my experience on my blog . Do have a look. The same is shared on IndiBlogger also at :) Puneet

  • Yash

    You should do something like this for Anna Hazare, as well! 😛

    Please read- The Tablet Revolutionary