The world looks at Steve Jobs and sees an innovator, leader, legend.
I see the man who built his career around challenging the status quo.
Jonathan Moss had once said,
Steve Jobs was born out of wedlock, put up for adoption at birth, dropped out of college, then changed the world. What’s your excuse?
He defied all odds to become what he did, and taught all of us a very important lesson in the process. Here is a previous Apple Commercial that defines the man and his spirit for me.
Here’s to the Crazy Ones.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them,
disbelieve them, glorify or vilify them.
About the only thing that you can’t do, is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or, sit in silence and hear a song that hasn’t been written?
Or, gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some may see them as the crazy ones, we see genius.
Because the ones who are crazy enough to think that they can change the world,
are the ones who do.
This text is from an Apple advertisement when Steve Jobs had just returned to the struggling company, Apple. Jobs and Lee Clow had collaborated back in 1984 to launch the Macintosh. Now was the time to recover the sense of Apple’s place in the world of creative users. The “Think Different” phrase provided an opportunity to celebrate both the creativity of these people but also the distinctiveness of Apple in the computing world, responding to IBM’s historic campaign motto, “Think”.
Jobs made that his life’s message too. He talked about it at the Standford Speech by him where he talks about his life and more.